All Projects

STM "At-Risk" Scoring

Built a predictive model to identify likely non-renewals using historical data. Delivered outreach prioritization through an "At-Risk" scoring system integrated in CRM.

Security ROI & Optimization

Analyzed wait times and staffing costs to model ROI for upgraded security systems. Produced revenue estimates and staffing reduction strategies.

Post-Match Survey

Designed a Post-Match Survey sent out to Dynamo, Dash, and Shell Energy Stadium event attendees. Built a PowerBI dashboard to give a complete analysis of survey data. Automated Salesforce opportunity and case creation for attendees interested in additional tickets and those requesting contact about their experience.

Salesforce Administration

Comprehensive Salesforce CRM administration and optimization for ticketing and sponsorship operations. Custom workflow development and user training programs.

Forms & Lead Management

Streamlined lead capture and management systems with automated workflows and improved conversion tracking.

Paid Digital Analytics

Performance analysis and optimization of digital advertising campaigns with ROI tracking and audience insights.

Intern Mentorship Program

Developed and led mentorship initiatives for data analytics interns, creating training programs and career development pathways.