Digital Marketing Partnership
Collaborated closely with the marketing department to establish a sophisticated lead management system that captures, processes, and converts paid digital advertising prospects into revenue-generating opportunities. The system automatically ingests leads from major advertising platforms and seamlessly integrates them into our sales pipeline with intelligent routing and immediate assignment protocols.
Collaborative Workflows
- Campaign Planning - Joint strategy sessions for lead capture optimization and sales alignment
- Performance Reviews - Weekly conversion analysis and campaign performance evaluations
- Audience Development - Leveraging sales insights for improved targeting and messaging
- Budget Optimization - Data-driven recommendations for advertising spend allocation
- Creative Testing - A/B testing coordination for ad creative and landing page optimization
Shared Metrics & Reporting
- Real-time Dashboards - Live conversion tracking and campaign performance monitoring
- Attribution Reporting - Complete customer journey visibility from ad impression to sale
- ROI Analysis - Platform-specific and campaign-level return on investment calculations
- Lead Quality Metrics - Conversion rates, sales cycle length, and average deal size tracking
- Optimization Recommendations - Data-driven suggestions for campaign improvements
System Capabilities
- Real-time lead ingestion from Meta Ads, Google Ads, and LinkedIn Campaign Manager
- Automated opportunity creation with campaign source attribution and UTM tracking
- Intelligent lead scoring and routing based on platform source and engagement quality
- Instant sales team notification and assignment with predefined territory rules
- Comprehensive ROI tracking and campaign performance analysis across all platforms
- Marketing-sales alignment through shared dashboards and conversion reporting